Since its launch in 2004, Inked magazine”s original mission remains intact — to create a high-end entertainment and fashion magazine built around tattoo culture.
As a men’s lifestyle book, Inked wants the basics: fashion, booze, car, art. But make sure to dial the focus on to tattoos. “People who don’t know Inked might think it’s just a bunch of pictures of tattoos where that’s not true,” says editor Rocky Rakovic. “Just think of us like Maxim plus tattoos.”
In this “How To Pitch for PR” feature, Mediabistro finds out just how going from pitch to publish is a collaborative effort at this glossy. If your client has a connection to the world of tats, learn how the editors will work with you to craft your story.