How to Get Your Client's Content Into Google's New 'In-Depth Articles'

You probably heard about Google‘s early August introduction of a new “in-depth articles” feature. Its purpose is to facilitate meaningful research by helping direct web surfers toward the most thorough reporting on a given search topic. Of course everyone would love for their clients’ work to show up in the “in-depth” box at the foot of the results page, so how can we create content with a better chance of appearing in this feed? Google’s general webmaster guidelines apply, with some tweaks.