How to Fix Your Brand's Bad Reputation

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So your brand has made a huge blunder. How can you remedy the situation — and fast — to avoid losing your loyal customers?

One of the most important things you can do is to stay ahead of any potential negative stories on social media or cyberspace. Companies can achieve this by setting up Google alerts or even by simply using the Google search bar’s Autocomplete feature.

And if you find that the flub has gone public, it’s essential to have a well-conceived damage-control plan in place before taking that next step.

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