How the Carnival Triumph Disaster Is Also a PR Opportunity
Here at PRNewser, we’re always thinking of ways to turn even the sourest lemons into sweet lemonade. As we watched the Carnival Triumph disaster play out over the long weekend, we came up with a few ways other brands could use use this foul-smelling story to their advantage:
- Competitors could simply use this scandal as an opportunity to hype their own offerings by cutting through the negative news with humor. Just as Audi used the Super Bowl blackout to lightly mock rival Mercedes (sponsor of the Superdome), other travel brands could make references to the Triumph debacle or Carnival’s new discount service–and everyone would get the joke.
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