PRNewser has already noted that Google’s engineering culture disdains PR and marketing. But how much is this stance hurt their products?
Silicon Valley Watcher’s Tom Foremski thinks it’s a big factor, and cites many Google product launches that have failed.
“Company culture is very difficult to change and it changes slowly and that’s why Google will continue to launch new services, and it will continue to fail because it doesn’t understand the need for follow up marketing and PR,” he said recently.
To top it off, Foremski, a well-known blogger in the Bay Area and former Financial Times reporter, says that he has “never been contacted by any PR companies, or Google corporate comms people to talk about a new Google service or product.”
How big of a mistake is this on Google’s part?