How Much Do We Need to Worry About Offending People?

According to Frank PR founder Graham Goodkind, the answer is “very little, if at all.

His point is that–returning, once again, to that old cliche about good and bad publicity–complaints and even outright bans are signs that a campaign is working because it’s attracting attention. Risk is simply something that we must learn to handle.

Here’s an example: it’s hard to imagine a more potentially disastrous campaign than one looking to unite customers in India and Pakistan.

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