How Much Difference Does 'Movember' Make?

Look at this freaking (cancer-free) hipster…

TIME says PR’s favorite November event is “(slowly) getting men to pay attention to their health“. Pardon us while we smoke a cigarette, eat a chili dog, drink a beer and a Coke at the same time and ponder that statement.

Just kidding; we love Movember. But how much difference does it make?

The article continues with “the majority of men only visit a physician if prodded by their spouse”, and we have to plead super guilty as charged on that one.