How High Can Style and Design Elevate Virgin America?
It’s difficult to imagine there were ever glory days for the airline industry. Today, many travelers loathe the idea of flying; rigorous and invasive security checks, delayed flights, baggage fees and drab terminals operated by uninspired employees all make for an unwelcome experience. Virgin America, however, is banking that it can change air travel.
The hip airline has created an ambitious branding strategy and PR campaign that focuses on customer experience. By providing upscale amenities in terminals, dressing its flight attendants in sleek attire, and offering gourmet in-flight food served on real dinnerware, Virgin America believes it can differentiate itself from the competition and attract more customers who are willing to pay a little extra for a pleasurable travel experience.
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