Charter Communications Hooks College Subscribers with Music
Charter Communications, the fourth largest provider of broadband, TV, and phone, wants to reach college kids as they’re returning to school, at the moment they’re arguing about which roommate gets to put their name on the bills. Sex and beer aside, how does one market to such fickle millennials? Music of course. New, cool, live, regional music reverberated wtih social media.
With the help of three agencies, Charter developed their Center Stage Battle of the Bands to get bands and their fans involved in a social media slugfest that culminates in a live concert in Madison, WI on October 15th.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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