'Houston Chronicle' Reporter Explains How to Get Coverage

The Houston Chronicle‘s Douglas Britt sent out a helpful e-mail on “how to help me help you get more and better art coverage in the Chronicle.” Gawker notes “it’s not a bad guide for PR people! If they can finish it.”

In short, Britt asks for hi-res JPEGs with caption info for each image, heads-up info for sneak peek opportunities, press releases with JPEGs when they’re issued, sent from Web-based e-mail accounts, and utility-based correspondence that takes place in “as few e-mails as possible.”

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