Holiday Campaigns: Preston Kelly’s ‘Give Naked’
Today in Innovative Holiday Campaigns News, we bring you an interesting charity project that Minneapolis firm Preston Kelly created to address the problem of holiday season waste.
Common sense tells us that cards, wrapping paper and other holiday accessories create significant amounts of trash—but related statistics are alarming:
- Households produce 25 percent more waste during the holiday season
- Americans buy more than 2 billion Christmas cards each year–and the paper required to meet our card and wrapping needs consumes more than 30 million trees.
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