'The Hobbit' Trailer Wins Social Media

Hey, did you know that September 22nd of each year is designated “Hobbit Day” and that this week is officially “Tolkien Week?” Consider yourself informed! And now for a gratuitous viewing of the latest trailer for Peter Jackson’s upcoming film “The Hobbit: An Unexpected Journey.”

To be honest, we mostly put this post up so readers can check out the excellent trailer, marvel at the pitch-perfect casting of Martin Freeman as Bilbo Baggins, and get even more excited about the movie–but we’d like to ask a few PR questions while we’re at it:

The first

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