H&M and Marni Building Awareness With Instagram

Continuing the fashion industry’s increasing digital efforts, H&M and Marni have launched an Instagram contest on H&M’s Facebook page called “What Inspires You?” to promote their capsule collection available on March 8. (Click on the second link to also take a look at the clip for the collection, directed by Sofia Coppola.)

Participants can win items from the collection when they enter with an Instagram photo, marked #MarniatHM. Users will vote on their favorites and a judging panel of bloggers including Fashionista’s

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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