Details weren’t exactly forthcoming, but Hill & Knowlton has confirmed that the agency is “restructuring” its research practice group.
According to Lori Hamamoto, H&K’s director of communications, there is now a “greater emphasis on primary research to better serve clients, something we can now provide internally.” That work was previously outsourced.
There have been “a few people who have left due to the restructuring,” but Hamamoto would not confirm names or numbers. The firm has always provided secondary research and will continue to do so.
When asked what prompted the research group changes, Hamamoto said with changes in leadership, there have been “across the board” shifts to “improve the company.” There have been a number of developments at the agency — new practice groups and staffers among them — over recent months.