Hitachi GST Selects PN, Voce

Hitachi Global Storage Technologies has selected Porter Novelli and Voce Communications for work covering product and corporate communications in North America and EMEA, The Holmes Report reports. Four agencies participated in the final round of review. PN and Voce pitched together. The value of the account is estimated to be “seven figures.”

Weber Shandwick had been working on the business for six years; the firm will continue to handle the Asia-Pacific region, the story reads.

Brad MacAfee, a partner and MD with PN, says that creating a stronger “consumer profile” will be a focus.