Hill & Knowlton Wins Dos Equis Account
Exclusive: Heineken USA has selected Hill & Knowlton as PR agency of record for the its Dos Equis brand. Hill & Knowlton replaces Rogers and Cowan, who held the account until February 2010. PRNewser first reported that Heineken had issued an RFP for the brand on April 12th.
“We had a very comprehensive process that began with eight to ten agencies,” said Paul Smailes, Dos Equis Brand Director in a phone interview with PRNewser today.
Smailes mentioned that Dos Equis also visited the offices of the different agencies “to understand the culture of the companies and spend time with the team.
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