Hill & Knowlton opened an office in Bogotá, Colombia, the agency announced today. Former Burson-Marsteller executive Mauricio Borja will lead the office as general manager. H&K now counts eight fully-owned and operated offices in Latin America.
Mark Thorne, H&K’s Global COO and head of Latin America is bullish on the Colombian market. “Economic growth has been consistent over the past four years with local and foreign investments increasing, particularly in mining, energy, manufacturing, banking, pharma, tourism, automotive and IT. This is a very good situation for our clients and H&K,” he said in a statement.
The move is not entirely surprising, as H&K CEO Paul Taaffe recently told PRNewser that the global market is “where the action is.”