Hill & Knowlton Merges Marketing Comm., Digital Practices

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By Joe Ciarallo Comments

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WPP Group (NasdaqGS: WPPGY) owned agency Hill & Knowlton is merging its New York marketing communications and digital practices into one group. The new team will be called connected marketing and will focus on consumer marketing clients.

H&K recruited Ben Trounson from Ketchum sister agency Emanate to lead the group as senior vice president and director in the New York office.

Trounson has also held positions with Waggener Edstrom and Taylor Global.