Hey, Massachusetts: Ylvis' Follow-Up to 'The Fox' Should be Your Next Tourism Campaign

As a lifelong Massachusetts resident, I’ve lived with the perpetual mix of embarrassment/pride associated with the MA tourism campaign from the 80’s that just won’t die; it’s been a long-running joke among MA residents (and other New Englanders) for decades, and lest we forget the maddeningly catchy and sickeningly sweet “The Spirit of Massachusetts is The Spirit of America” song that accompanied the commercial, we need only drive down the street to see the phrase “The Spirit of America” plastered on virtually every license plate in the state.