Hey, Ladies: Now You Really Can Make ‘The Girls’ Talk…or Tweet

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By Shawn Paul Wood

Nestlé Tweeting Bra2In the classic American date movie Die Hard, Bruce Willis opined that “technology stopped with frozen pizza.”

After seeing this story on Mashable, we think he may be onto something — iPods, Pads and Phones notwithstanding, this is a cup of insanity.

This one goes out to the ladies [cue classic soul music and the lava lamp] as we introduce the Tweeting Bra.

[Record scratches. Lamp hardens and catches fire.]

This is, of course, part of an Ogilvy-led campaign to raise breast cancer awareness and encourage self-examinations. The perky high-tech bra tweets each time it is unclasped. Don’t believe us? Here is a SFW video (joke) that is not in English but manages to illustrate the point (no joke):