Here's Why You Should Never Make Another Follow-Up Phone Call to a Journalist

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OK, hold on: that headline is a slight exaggeration (notice we said slight).

Friend of the show Ed Zitron‘s latest story for Inc. magazine concerns the tendency of otherwise knowledgable PRs to overuse that most arcane of communications tools. Plenty of people know that cold calling is a bad idea but do it anyway due to a combination of desperation and the fact that this is the way things have always been done.

But wait, you say: phones are essential to communications (which is what we’re all about)!

Zitron would beg to differ.

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