Here's a Hotel Group's Take on Brand Journalism

SWEET necklace, bro

This morning, amidst all the talk of the FTC and native ads, Rafat of Skift made us aware of a hotel group that’s launched its own branded journalism venture. The post links to a site created by EVEN Hotels, an IHG offshoot which bills itself as the “first wellness hotel brand.”

WellWellWell reminds us a bit of American Express‘ Open Forum: it’s an aggregator combining some original posts with those that originally appeared on other sites.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in