Here's a Hotel Group's Take on Brand Journalism
SWEET necklace, bro
This morning, amidst all the talk of the FTC and native ads, Rafat of Skift made us aware of a hotel group that’s launched its own branded journalism venture. The post links to a site created by EVEN Hotels, an IHG offshoot which bills itself as the “first wellness hotel brand.”
WellWellWell reminds us a bit of American Express‘ Open Forum: it’s an aggregator combining some original posts with those that originally appeared on other sites.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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