Hennessy Pitch Promises 'Mixed Drinks MLK Jr. Would Be Proud of'

There are certain historical figures one doesn’t reference lightly—even when discussing the national holidays that bear their names.

We’re talking, of course, about The Rev. Dr. Martin Luther King, Jr., whose day we’ll celebrate on Monday (certain current senators be damned). Despite the nuances of the life King lived, the present day will always be too soon to discuss him in a certain light, especially when using his name to promote a consumer product! Yet whoever writes copy for Hennessy cognac thought it proper to pitch the liquor with the subject line atop this post.

Think about it for a minute: how would the Rev.