Heinz Ketchup's Response to Rat Fur Story: Bland but Effective
Earlier this week we learned that Heinz Ketchup has, or had, a bit of a rat problem. Brazilian health officials discovered traces of rodent fur in a batch of the red stuff made in Mexico and sold in the land of the bossa nova, and every news outlet ran the story. We get it; this isn’t a very appetizing thing to think about.
But what could the Heinz team do about the crisis, really? Not a whole lot.
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