Heart Attack Grill Loses Its Second Spokesman to a Heart Attack

When it comes to effective branding, we usually fall back on the old frat boy maxim “go hard or go home”. In other words, don’t be ashamed of who you are. If you’re Applebee’s, embrace your own mediocrity! If you’re “extramarital dating site” Ashley Madison, take out an ad to remind everyone how trashy you want to be! If you’re Las Vegas’s Heart Attack Grill, make the most of the fact that a disproportionate number of your biggest fans have, in fact, died of heart disease!