HBO Drops Beats and Rhymes into Game of Thrones Promos

The sigil of House (Big) Boi

HBO wants more hip-hop heads and reggaeton lovers to watch Game of Thrones this season—and The Wall Street Journal is ON IT.

This Friday the network will drop a free mixtape featuring top rhymers ranging from Wale to Daddy Yankee, who riff on Seven Kingdoms themes in order to raise awareness of the show among more “multicultural” audiences (their word).

Unfortunately, Drake sat this one out; he was too busy firing his PR firm.

The issue, it seems, is that the percentage of black and Latino viewers who tune in to watch Winter coming each week is lower than the number who watch HBO in general.

Featured