HARO to Segment Email Blasts By Sector

Peter Shankman, founder of journalist-to-source matching service HARO (HelpAReporter.com) just told the audience at mediabistro’s UGCX conference how he plans to grow his $1.2 million dollar company.

“In the next month–don’t tweet this–we’re going to split HARO into sectors,” he said. Shankman plans to segment his email blasts in to areas like technology, health, and more. “What we expect to happen, is for most users to stay on the general list,” explaining that his word-of-mouth proposition, or “pimpage of HARO” is too powerful to abandon.

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