Five weeks ago, Peter Shankman’s connect journalists with sources service, HARO, announced they had hired Propheta Communications for PR support. On Wednesday, PRNewser first reported that the agency and HARO had parted ways.
In place of Propheta, HARO has hired RLM PR, headed by CEO Richard Laermer. RLM was behind the Forbes feature story on HARO that was published this Tuesday.
Regarding the split from Propheta, HARO COO Thom Brodeur told Ragan.com, “They are very good at what they do; it just happened to be a different skill set from what we required at the time.” Propheta founder Kevin Mercuri seemed to think it was more than just a skill set difference, telling Ragan, “We wanted to move forward aggressively and [Brodeur] wanted to take things slow and steady.”