HARO Hires a PR Firm

HelpAReporter.com (HARO), the source-to-journalist matching service quietly hired Propheta Communications as their agency of record recently.

Propheta
is a New York boutique founded by ex-5WPR SVP Kevin Mercuri less than a year ago.

Considering the rapid growth of HARO (nearly 100,000 members), and the media-begets-media snowball affect Peter Shankman has cultivated, we had to ask why, and why now?

Shankman, the self-deprecating gadfly and former agency principal explained to us the move was needed to cope with growth–as was the addition

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