Half of PR People See Print as More Valuable Than Online, According to Survey
According to a survey by London PR firm Parker Wayne & Kent, 53% of PR people find print coverage more valuable than online.
With just 105 respondents the results are not representative of the PR community as a whole, and if they are, clients should be frightened.
In a look at the results, Gordon Macmillan points out that 64% of PRs “believe” their stakeholders prefer print coverage, and ponders if they have bothered to ask them. Good point.
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