Priceline’s spokesperson “Negotiator,” played by William Shatner, has died a fiery death, but we can all laugh about it.
Shatner has played the role for 14 years. But, Priceline’s CEO Christopher Soder says, with a new focus on fixed price offerings, the Negotiator just wasn’t relevant to the company any longer.
Just like Priceline’s previous ads, Shatner never comes out of character, even when he’s falling off a bridge.
[via Business Insider]