Gulf Spill Spokesperson: 'It Was Important to See How Valuable Face-to-Face Interaction Still Is'

What is it like serving as spokesperson for the Deepwater Horizon oil spill Incident Command post, the central information hub for everyone involved in the Gulf coast oil spill clean up? As one can imagine, it’s a demanding job.

Brian Sibley of Sibley PR recently spoke about the position with ZDNet, particularly about how he recognized the role of social media in the news cycle, but also had to cater to “traditional” media demands:

I am a proponent of social media and the progression of the practice of PR, but it was important to see how valuable face-to-face interaction still is…There’s so much information that the media – especially the media invested in doing an accurate job – needed someone to help them navigate through this massive amount of detail coming out every day, and still changing rapidly.

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