Guinness Division Offers Businesses a Shot at World Records

Used to be that Guinness World Records were held by people like Lee Redmond, who has 28-foot fingernails, or Arulanantham Suresh Joachim, who stood on one foot for over 76 hours.

This year, Guinness World Records has launched a division to help companies execute world record stunts to build buzz for their brands. According to The Wall Street Journal, Guinness World Records has seen the number of requests jump 250 percent in the last three years, with many requests coming from companies.

For less than $5,000, companies can have their stunt verified and added to the record books.