@GSElevator Reveal Shocks Absolutely No One

How much can social media parodies really hurt a client? In the case of “Goldman Sachs Elevator“, the answer seems to be “very little.”

I have a confession: I don’t give a shit about @GSElevator

— Anthony De Rosa (@AntDeRosa) February 25, 2014

He’s not the only one. Top New York Times Wall Street guy/damage control expert Andrew Ross Sorkin didn’t even need to use the #ApologyWatch tag on Monday night when he outed the man behind the feed as John Lefevre, a 34-year-old trader from Texas.