Are You Snooty Enough for Grey Poupon?

The iconic Kraft condiment has long made snob appeal a big part of its brand–remember classic commercials like this one that ended with the tagline “But of course”? The selling point was similar to Fig Newton’s “a cookie is just a cookie, but a Newton is fruit and cake” campaign, but better (we always thought the fact that Newtons’ own packaging describes them as “fruit chewy cookies” made the spots less effective.)

When