Great Moments in Web Ad Targeting

By Joe Ciarallo Comment

awl vocus 2.bmp

It’s always amusing when web ad targeting goes wrong. Today’s example: Wired magazine contributing editor Matt Honan makes fun of a bad press release/pitch on The Awl, and the post is surrounded by ads for Vocus that say “Distribute your press release.”

This happens a lot, as we’ve noted before.