Grazia Magazine Lives in a Bubble
In what could become the basis for an Ugly Betty episode, Grazia magazine Editor Jane Bruton and her staff of 45 will produce the next issue of the glossy weekly from within a glass box at a shopping mall next week.
The stunt is a co-promotion for Westfield London, the new 1-billion-pound shopping center located in Shepard’s Bush. It’s the largest mall in Europe.
PR is handled by Mary “Queen of Shops” Portas.
[via The Guardian’s Media Monkey]
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in