President Barack Obama’s five Sunday morning talk show interviews aired yesterday (after being filmed back to back from the White House Roosevelt Room on Friday). That leaves Obama with one major interview left in his latest media blitz: tonight the President will appear on “The Late Show With David Letterman.”
So, how did he do? The Times‘ Alessandra Stanley called the round of interviews a, “remarkable – and remarkably overt – display of media management.”
“He’s turning the presidency into an infomercial,” former White House speechwriter Matt Latimer told the New York Post.
The White House stood by their strategy. “In an increasingly fragmented audience that gets information from a number of different sources, putting a huge amount of his time behind one medium increases our ability to really break through and get a message out. The effect of one interview, given how rapidly the news environment moves, doesn’t last as long as it used to,” White House communications director Anita Dunn told the Washington Post‘s Howard Kurtz.
Mediaite’s Steve Krakauer reviewed each interview and said that CNN’s John King came out on top. “…many of the foreign policy questions gave the CNN audience a perspective not seen in the other three,” he said.
As is usual with any high profile interview, network PR teams rushed out transcripts with highlighted sound bites as early as Friday afternoon, hoping their respective interview would get the largest share of coverage.