Got PR Ethics? There's an App for That!
The folks at the top of the PR pyramid spend a good deal of time debating ethics in the industry. We get it: it can be hard to tell whether a certain action crosses that invisible line we draw between “OK” and “Not cool”. Now the PRSA (that’s Public Relations Society of America to strangers) and MSLGROUP have joined forces to address this crucial issue–with a mobile app.
PRSA Chair and CEO Mickey G. Nall says the app, which is of course based on the organization’s Code of Ethics, will give folks in the industry “easy access to real-time guidance to know that what they’re doing is right.”
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