Google's New 'Shared Endorsements' Will Be a Hard Sell
Last Friday, Google made headlines with its plans to literally sell existing user generated content to businesses. It seems like a perfect way to make money on the PR goldmine of reviews written by ordinary people—without even convincing them to become “brand advocates.”
Mark our words, though; it won’t go over well.
The idea is that Google’s algorithm will attach these personal reviews and the information about the people who posted them to ads for the products in question.
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