One of the biggest headlines in tech this week is Google’s decision to buy Motorola for $12.5 billion, which is heat up the battle for the fast-growing mobile device and data market with arch-rival Apple.
According to Business Insider, Google circulated this online form to generate customer testimonials from its hardware partners to voice their support of the Motorola purchase. The form asks hardware partners, some of which may be wary about how the Motorola deal will affect their partnership with Google, to use the online form or warning them that their license “will be terminated.”
It’s a bit uncommon to see these kinds of PR tools live on the Internet for all to see. And it seems like it’s the real thing. What’s your take on this strategy?