Google Wants to Get Your Experts on Camera, Like, Yesterday

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By Patrick Coffee Comment

Got some experts in your pocket but don’t know where to pitch ‘em? Google might just have the solution with its new “Helpouts” feature.

Here’s the promo clip, complete with uplifting background music:

The point? Google realizes that search has its limits, and sometimes you need face-to-face contact with an expert on the topic at hand. As the company’s VP for engineering puts it, “most of the world’s useful information still resides in people’s heads”—and it’s the big G’s job to get that info out in front of the public.

So if you have a client that specializes in programming or healthcare or yoga or makeup or pretty much anything, you could theoretically get them on Helpout. (And yes, the experts can charge by fixed rate or by the minute.)

What do we think: is this a new tool to give clients exposure or just another passing fad?