Google Global Comm. Director: 'Our Corporate Culture Has Little Tolerance for Spin'

Gabriel Stricker, Google’s Director of Global Communications and Public Affairs, gave a “Spin-free look inside the communications machine at Google” during PRSA’s Digital Impact conference in New York on Thursday.

He characterized Google as, “A company with an audacious mission to organize the world and to make information accessible.”

So how do they make their own company information accessible?

Google has several preferred communications platforms, though press releases are not among them, according to Stricker.

The company prefers blogs and other forms of social media and has used these channels for major launches and campaigns such as Google Chrome.

Their corporate-wide process involves launching and iterating.