Google and Yelp Launch Mobile ROI Calculators. Why Do We Care?

No matter who your clients are and what kind of content you use to promote them, a growing number of people will read it on mobile. That’s why Google‘s release of its first “mobile ROI calculator” is a big deal. It’s true that the “Full Value of Mobile” calculator is more directly relevant to marketers and business owners than PR pros (especially since it’s primarily concerned with Google Ads or AdWords). But it’s going to be very important for your clients’ brands.

Why? Because it will help them better understand exactly how their mobile ads influence sales — and it will help client teams use real-world data to demonstrate the success of Google ads and cost-per-action (CPA) campaigns.

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