Golin Drops the 'Harris,' Adds The Hoff

Here’s Al Golin himself telling CommPro that–organizational shifts aside–he’s glad to be around to continue “enjoy[ing] the notoriety.”

We have to confess, though, that we were compelled to click primarily by mentions of the man once kept afloat by Pamela Anderson’s buoys: David Hasselhoff.

It’s real, it’s spectacular, and there’s a video after the jump.

Like a brand rediscovering a formerly relevant celebrity to the delight of football and beef jerky fans everywhere (rest in peace, Macho Man), so Golin tapped “The Hoff” to help open the Cannes Festival of Creativity on Sunday with a segment titled, appropriately, “Relevance and the Hoff.”

Here’s the clip:

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