Goldman Sachs' PR Move? $500 Million To Small Businesses
Goldman Sachs announced a new initiative this week to invest $500 million in 10,000 U.S. small businesses. According to The New York Times, Goldman insisted that the charitable initiative, its largest in history, “was not motivated by its current public relations headache.”
The company has been at the center of much of the bad press surrounding the financial industry meltdown, and also was the first major bank to return to profitability. Rolling Stone writer Matt Taibbi, in a feature story earlier this year, called the company, “the great vampire squid wrapped around the face of humanity.”
Gene
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in