GM’s Social Media Firm is Staffing Up

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By Tonya Garcia Comment

Big Fuel, the firm handling General Motors’ social media marketing, is looking for staffers for the firm’s Detroit office. According to Mashable, the firm has 15 staff members and would like to double that number by March. Big Fuel is based in New York and other clients include McDonald’s and Neutrogena.

The firm was hired three months ago; its first campaigns for the automaker will appear next month, including “‘Cruze-arati’ that gives Cruzes to people who have big followings on social media.”

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