GM's New Marketing Head: Company Took "Our Eye Off the Ball" for More Than Twenty Years

GM’s new marketing head Bob Lutz was interviewed by NPR’s Robert Siegel this week. Lutz is a longtime GM veteran who was on the verge of retirement but recently took the position of overseeing all marketing and communications efforts with the goal of reworking GM’s image. BusinessWeek‘s Jon Fine highlights this specific passage from the interview:

Mr. LUTZ: [W]here we really messed it up and took our eye off the ball in terms of product was in ’70s, ’80s and early ’90s.