GM's Henige: 'Employees R key 2 humanize companies'

Chris Perry (@cperry248), president of digital communications at Weber Shandwick hosted a Twitter chat today with General Motors’ Mary Henige (@maryhenige), director of social media and digital comms, titled “The Humanization of Brands and How General Motors is Setting the Pace.” Weber has worked with GM for a decade and on the company’s social media programming for more than five years, the firm tells us.