GM’s Henige: ‘Employees R key 2 humanize companies’

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By Tonya Garcia Comment

Chris Perry (@cperry248), president of digital communications at Weber Shandwick hosted a Twitter chat today with General Motors’ Mary Henige (@maryhenige), director of social media and digital comms, titled “The Humanization of Brands and How General Motors is Setting the Pace.” Weber has worked with GM for a decade and on the company’s social media programming for more than five years, the firm tells us.

The title of this story is part of one of Henige’s posts. Check out a few other tidbits from the discussion after the jump.