GM Social Media Lead Sends Ford Social Lead A Birthday Cake…Of A Chevy Camaro!


By Joe Ciarallo Comment

scott monty cake.jpeg

It looks like the social media leads at GM and Ford put aside their rivalry, for one day.

Christopher Barger, Director, Global Social Media at GM sent this birthday cake to Scott Monty, head of social media for Ford.

At the PRWeek Awards in March, Monty took a shot at GM and their campaign around the SXSW festival. He expressed some happiness that many in the media were referencing the Chevy/GM campaign as a follow up to Ford’s “Fiesta Movement.”

Both involved bloggers road tripping around the country and documenting their efforts. “Those are your tax dollars at work,” said Monty, referring to the recent GM government bailout.